Plantronics Expands Its Award-Winning BackBeat FIT Family to Fuel Your Workout At Any Level

New additions to the BackBeat FIT portfolio of wireless sport products offer water and sweat protection, stability, unique wearing styles and powerful sound to motivate personal bests

Singapore – December 11, 2017 - Plantronicsa pioneer in audio and wearable technology, today announced the launch of two new additions to its award-winning BackBeat FIT Family; the company’s portfolio of wireless sport headphones. The new products include the BackBeat FIT 305 and BackBeat FIT 505, which are designed to meet various wearing styles and help inspire any athlete wherever they are on their fitness journey. Delivering Plantronics’ signature audio quality and performance, the new BackBeat FIT 305 and 505 also include the features that Plantronics headphones are known for: comfort, stability and durability.

“Today’s consumers are looking for wireless listening solutions that can accommodate their particular workout style or level,” said Peter Petrides, Director of Consumer Sales, South East Asia at Plantronics. “Our new, extended BackBeat FIT sport portfolio offers a variety of options in wearing style from in-ear, to over-the-ear and sweatproof, so that users can enjoy their active lifestyle in varying environments and keep motivated.”

The BackBeat FIT 305, one of the world’s lightest Bluetooth® headphones, is designed to easily transition between fitness and everyday life. The wireless earbuds offer a discreet, ultra-light, portable and sweatproof design that stays comfortably stable and blocks out unwanted gym noise. The low friction cloth cable, six hours of battery life and a patent-pending, secure-fit ear tip design make the BackBeat FIT 305 a perfect match for both active and everyday use while still providing an immersive listening experience.

The BackBeat FIT 505 is for those who enjoy being active and are looking to enter the world of on-ear wireless headphones. The headphones provide an immersive experience before, during and after a workout, up to 18 hours of battery life, protection against sweat and comfortable memory foam earcups that block out noise and help users focus on deep, rich sound.

Pricing and Availability
The BackBeat FIT 305 is available today in four colors – black/gray, dark blue/blue, gray/lime green and gray/coral for S$149.
The BackBeat FIT 505 is available today in two colors – teal and black for S$169. The BackBeat 505 (non-sweat proof version) is also available for S$139.

Both BackBeat FIT 305 and BackBeat FIT 505/BackBeat 505 are available at Challenger, Sprint-Cass, Newstead, Nubox, Harvey Norman, Courts, Best Denki, EpiCentre, Stereo, Mustafa Centre, iStudio, Inforcom, Parisilk, Gain City, Connect IT, Xgear, Popular, 1st Mobile, and Analogue+.

About Plantronics
Plantronics is an audio pioneer and a global leader in the communications industry. We create intelligent and adaptive solutions that support our customers’ most important needs: experiencing and facilitating simple and clear communications while enjoying distraction-free environments. Our solutions are used worldwide by consumers and businesses alike, and are an optimal choice for open office environments.

The Bluetooth trademark is owned by Bluetooth SIG, Inc. and any use of the mark by Plantronics, Inc. is under license. All other trademarks are property of their respective owners.

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