Sharpen your Competitive Edge with Automated Data Analysis on Canon Profile Analyzer

Sharpen your Competitive Edge with Automated Data Analysis on Canon Profile Analyzer

Designed to provide automated analysis, the new Profile Analyzer software works with Canon Network Cameras to estimate gender and age of subjects for smart profiling


SINGAPORE, 29 NOVEMBER 2017 Canon announced today that it has expanded its portfolio in video content analysis with the launch of the latest Canon Profile Analyzer, an analytic software developed in-house. Making use of advanced facial detection technology, Canon Profile Analyzer works seamlessly with Canon Network Cameras to enable live analysis on the profile of subjects, covering both age and gender.

“Businesses are constantly seeking new ways to gain competitive advantage, and the latest market insights offered by Big Data empower decision makers to steer operations towards growth,” said Edwin Teoh, Head of Marketing, Singapore Operations, Canon Singapore. “Canon Profile Analyzer allows companies to gather real-time demographic details and empowers companies to keep up with the constantly changing market needs and stay ahead of the competition.”

Optimise Productivity through Data Analytics
Canon Profile Analyzer is suitable for all sectors and is particularly ideal for companies in the retail and hospitality sectors. The launch of Canon Profile Analyzer is in line with Singapore’s industry transformation roadmap for the retail industry to achieve an average annual productivity growth rate of 1 percent from now till 2020 without increasing the sector’s overall reliance on manpower[1].  The Canon Profile Analyzer is one such manpower-saving technology that is able to facilitate insightful market studies and expedite research processes for improved productivity in various business functions.  

Advanced Face Detection and Tracking Technology
Canon Profile Analyzer employs face detection and tracking technology to analyse the characteristics of visitors within the selected area. Analyzing up to 30 people/minute, the software can be installed at entrances of small to large scale facilities to capture the profile (including age and gender) of visitors for marketing and operation studies.

Canon Profile Analyzer can be easily integrated with the user’s existing Customer Relationship Management system for timely updating and extraction of data. Users can automatically activate and perform analysis based on the operation hours or scheduled setting intervals that is adjustable via the simple-to-use user interface. With a wider range of data aggregration intervals of 10/15/30/60 minutes, this will allow maximum efficiency on the desired pattern of tracking. With the results collected, users can make adjustments to optimise resource allocations or enhance sales and marketing strategies to meet the needs of their visitor profile.

Pricing and Availability
The Canon Profile Analyzer is currently available at all Canon authorised dealers and pricing is available on application. 
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About Canon Singapore Pte. Ltd.
Canon is a global leader in photographic and digital imaging solutions. Canon Singapore Pte. Ltd. is the headquarters for South & Southeast Asia driving sales, marketing and service strategies. Besides handling the domestic market, the company covers 22 other regions including subsidiaries in India, Malaysia, Thailand and Vietnam. The parent company Canon Inc. has a global network of close to 300 companies and employs close to 200,000 people worldwide. It is dedicated to the advancement in technology and innovation and commits more than 8% of its total revenue each year to R&D. Canon is consistently one of the top few companies to earn the most number of patents over the last 20 years. As a Fortune Global 500 company, Canon is guided by its kyosei philosophy that focuses on living and working together for the common good. More information is available at www.canon.com.sg.


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