US Lifestyle Tech brand AVITA launches in Singapore; Debuts the LIBER range of notebooks


US Lifestyle Tech brand AVITA launches in Singapore
D
ebuts the LIBER range of notebooks



Singapore, 29th November 2017Following a very successful introduction at COMPUTEX Taipei and its entry into the Hong Kong market earlier this year, AVITA, a new lifestyle tech brand from the US, launches in Singapore. The company is also introducing its AVITA LIBER, a stylish range of notebooks that combines performance with fashion.  

“We are excited to launch our AVITA brand and its exciting range in Singapore. This market has one of the highest ownership of home computers compared to the rest of Southeast Asia. The adoption of new technology and gadgets is also much higher here than any other city in the region. AVITA’s brand philosophy is to allow our customers to express themselves through technology, and we aim to do this with our vibrant LIBER range,” said Mr. Alex Chung, CEO of Nexstgo Company Ltd, the parent company of AVITA in Asia Pacific.  


High performance meets every day needs

The LIBER series delivers technology in trendsetting style and provides endless possibilities for customization for every personality. Built with design and ease of use in mind, the AVITA LIBER is lightweight (from 1.37kg) and sports a sleek casing which measures 5mm at its thinnest point.
The AVITA LIBER comes in two display sizes of 13.3” and 14” with a FHD (1920x1080) resolution. Battery life lasts up to 10 hours to meet every day needs. AVITA LIBER is also equipped with a multi-functional USB-C port which supports quick charge, data transfer and display connectivity. Two USB 3.0 ports are also available for connecting different devices and accessories to extend versatility.


Color Up Your Life

At launch, the LIBER series will be available in eight colors. Apart from featuring traditional metallic colors, AVITA LIBER also offers bold and vibrant shades such as Urban Ruby, Princess Pink, Angel Blue and more. Each lively color allows customers to extend their unique personality while staying in trend.

Customers can expect more color options from early 2018.  

Driving customization with creativity

To further enhance its high degree of personalization, AVITA will be collaborating with local designers and design institutions to create and produce customized casing patterns. The company also plans to roll out a self-service customization platform in 2018 which enables customers to create their own casing to reflect their personal fashion and style. This service aims to revolutionize the way consumers currently view electronic and tech gadgets.  

AVITA will also launch a lineup of accessories to complement every lifestyle. The range includes notebook sleeves, a notebook backpack, carrying cases as well as computer peripherals such as a wireless mouse. The lineup of sleeves, backpack and the carrying case feature a waterrepellent zipper, protecting what’s important. Blending functionality with creativity, the notebook sleeves feature digitally printed graphics and patterns and some prints will change seasonally.


Availability and launch promotions

The AVITA LIBER retails from S$699 and will be available exclusively at Challenger Singapore storesi and on hachi.tech from 9th December 2017.  

There will be a pre-order promotion from 30th November to 7th December where customers will receive a free Jabra Halo Smart BT headset (valued at S$108) when they purchase any AVITA LIBER notebook*ii at Challenger and on hachi.tech .

To further celebrate its entry into Singapore, AVITA will also be offering a special promotion on launch day (9th December). The first 10 customers at Challenger Bugis Junction and VivoCity stores will be able to purchase the AVITA LIBERiii at a launch price of S$129.  


             

APPENDIX: PRODUCT SPECIFICATIONS


Series
AVITA LIBER (13.3-inch / 14-inch)
Operating System
Windows 10 Home
CPU
Intel® Pentium® Processor to Intel® Core™ i7 Processor
Display
13.3” / 14” FHD (1920x1080) IPS
Memory
4GB / 8GB DDR3 1600MHz
Graphics
Intel® HD Graphics
Storage
128GB SSD / 256GB SSD / 512GB SSD
Integrated Camera
720p HD
Audio
1W x 2 Stereo Speaker, Internal Dual Array Digital Mic
Keyboard
Island-type Keyboard
Wireless
IEEE 802.11 b/g/n/ac
Bluetooth
Bluetooth v4.0
I/O Ports
USB 3.0 x 2, USB 3.0 Type-C (Display out & Charging) x 1, MicroSD card slot x 1, 3.5mm Headphone/Mic-in Combo Jack x 1, Mini HDMI x 1
Dimensions
13.3” – 315(W) x 212(H) x 15(D) mm / 14” 333(W) x 222(H) x
16(D) mm
Weight
13.3” – 1.37kg / 14” – 1.49kg
Adaptor
40W AC Adapter
Battery
Li-ion Battery, 36Wh
Battery Life
Up to 10 hours
Color
Cloud Silver, Champagne Gold, Matt Black, Pearl White, Princess Pink, Angel Blue, Space Grey and Urban Ruby will be launched at the first phase. More color options will be available soon.
Accessories
AC Adapter, Mini HDMI to HDMI Adapter
Suggested Retail Price
Starting from S$699 to S$1,699

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About AVITA

AVITA is a consumer lifestyle brand created by a former R&D and branding team of Radio Corporation of America (RCA) in the United States in 2016. It has been solely owned and run by Nexstgo since then.

The AVITA product series which ranges from PC, smart home and IoT devices has come to realization based on three core values: Liberty, Diversity and Individualism, to offer an exceptional and highly personal experience for the new generation of tech users. For more information, please visit www.avita.com.

About Nexstgo

Established in 2016, Nexstgo Company Limited is co-founded by Mr. Wilson Leung, CEO, Alco Holdings
Limited (SEHK: 0328), and Mr. Alex Chung out of a shared passion and pursuit of quality tech-innovation. Nexstgo is committed to bring new revolutionary experiences in technology through introducing a wide product range, which includes PC, smart home, IoT, artificial intelligence and corporate solutions.

Nexstgo is growing steadily in the Asia Pacific region. In August 2016, its Hong Kong headquarters and Taiwan Design Centre were set up to kick off preparation for the regional business. It owns the American consumer electronics brand AVITA.  


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