Triplex
store designed to enhance consumers’ experience with Samsung’s cutting-edge
innovations
Singapore, 10 April 2014 – Samsung
Electronics Co., Ltd, today announced the opening of its largest Samsung
Experience Store at Westgate. Situated in the heart of the up-and-coming Jurong
Gateway precinct, the 6,027 square feet standalone triplex store is a
refreshing transformation to the retail landscape and enjoys vantage visibility
from Jurong East MRT station.
The new Samsung Experience Store provides
consumers with an immersive experience, giving them access to Samsung’s latest
range of products with infotainment and educational content as well as in-store dining options. The store will
showcase products such as smartphones,
tablets, notebooks, cameras and selected
range of after-market and original Samsung accessories.
Eugene
Goh, Vice President of IT & Mobile, Samsung Electronics Singapore said, “The Samsung
Experience Store at Westgate represents our continued commitment to providing a
conducive environment for consumers to try our innovative products.”
The range of facilities and services for
consumers to experience a digital lifestyle includes:
- hands-on experience with Samsung products under the care of trained Samsung Ambassadors, who can demonstrate how to maximise user experience with the products and multimedia content
- showcase of Samsung’s range of content and services which can work seamlessly together, to allow content to be shared freely across all of its devices
The
day-to-day operations of the Samsung Experience Store at Westgate are managed
by Samsung’s partner, SGX Mainboard-listed mDR Group. Every Samsung Experience
Store follows Samsung’s guidelines on design, operations and staffing to ensure
the best experience for consumers.
Frankie Ong, CEO, mDR Group said, “The
Samsung Experience Store at Westgate marks a milestone for us as a key partner
of Samsung. We are confident that consumers will appreciate Samsung’s new
concept, and the level of detail that Samsung has employed into designing this
store. This will be a popular shopping destination because it is so easily
accessible, especially by the heartlanders in this area who are keen to explore
Samsung’s latest offerings.”
Located
at the top floor of the Samsung Experience Store at Westgate is SYNC™ Korean Fusion Bistro. Consumers
can continue their Samsung experience at the independently-managed bistro which
offers a range of Korean and Western cuisines, and features a specially-created
kids’ corner.
Samsung’s
new Experience Store at Westgate is located at #01-01, #02-01, #03-01 and opens from 10:00am to 10:00pm daily.
To discover more, please visit www.samsung.com.
For the LATEST tech updates,
FOLLOW us on our Twitter
LIKE us on our FaceBook
SUBSCRIBE to us on our YouTube Channel! 
