Featuring Swarovski Crystals and LG’s Pixel Dimming Technology,
Stunning TV Delivers Premium Design and Premium Viewing Experience
SEOUL, September 2, 2014 — LG Electronics (LG), with design support from
Swarovski, the renowned Austrian jewelry brand and world-leading manufacturer of high-quality crystals, will unveil a one-of-a-kind CURVED OLED TV at IFA Berlin.
Featuring a streamlined stand studded with shimmering crystals complemented by the
brilliant, precise colors of the OLED’s self-lighting pixels, this advanced TV exudes
elegance beyond compare.
With a paper-thin depth of just 4mm and weighing only 16kg, the LG CURVED OLED
TV is the perfect showcase for Swarovski’s finest. Featuring LG’s stylish Crystal Stand,
the ergonomically curved display appears to float on thin air, a breathtaking effect that
helps to increase viewer immersion. To create this totally unique stand, approximately
460 luminescent Aurora Borealis crystals of three different sizes (SS8, 10 and 12) were
applied by hand using specially made stencils. The result is a subtle but elegant
sparkling pattern that turns a cutting-edge television into a work of art.
LG’s OLED TV offers unrivaled visual precision thanks to the company’s advanced
pixel-dimming system and the inherent advantages of OLED technology. Viewers can
see every pixel come alive and will enjoy the incredible realism of sharp, natural colors
and infinite contrast ratio. A singular product that combines the best of technology with
the best of design, the luxurious LG CURVED OLED TV with Swarovski crystals
glitters and shines in more ways than one.
“We are excited to showcase this one-of-a kind TV — our first collaboration with
designers from Swarovski — to visitors at IFA,” said Hyun-hwoi Ha, president and
CEO of LG’s Home Entertainment Company. “The epitome of luxury and refinement,
Swarovski crystals and LG’s premium OLED TV complement each other perfectly. The
crystals help to create an aesthetic that is, quite simply, gorgeous, while our OLED
technology ensures a level of picture quality that is every bit as stunning as one could
imagine.”
The limited edition LG OLED TV will be on display at IFA 2014 in Hall 11.2 of Messe
Berlin from September 5-10 and will roll out to European customers in the fourth
quarter of this year.
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