Guvera, the award-winning and brand-funded music streaming service, has announced their first-ever partnership with highly-rated reality competition series Asia’s Next Top Model (AsNTM) on StarWorld, a leading general entertainment channel as part of FOX Networks Group (FNG) Asia.
The partnership sees Guvera featured in episode 9 of AsNTM season 4 where they showcase their expertise through curation of the runway music. Guvera has also launched a dedicated AsNTM brand channel on their app, where members can be immersed in entertainment through videos that features their favorite AsNTM models, stream runway music from around the globe and participate in a Strut and Win contest.
To further leverage the partnership with AsNTM, Guvera has partnered with Shazam to add a layer of interactivity to both its TV commercials and vignettes that air as part of their AsNTM sponsorship. Starting from today, Guvera’s ‘Shazamable’ TV commercial on the reality TV show will enable viewers who Shazam the TVC to directly access the AsNTM brand channel on Guvera, enter the AsNTM competition or download the app should they not already have it on their device.