EA AND DICE ANNOUNCE BATTLEFIELD 1 PREMIUM PASS

SINGAPORE – August 25, 2016 – DICE, an Electronic Arts Inc. (NASDAQ: EA) studio, today announced Battlefield™ 1 Premium Pass*, a membership program delivering new content and early access to Battlefield 1 fans in four upcoming themed digital expansion packs.Battlefield 1 Premium Pass members will be granted two-week early access to each pack, starting with Battlefield 1 They Shall Not Passin March 2017 that will bring the French army into the battle in multiplayer.

Expand the theatre of all-out war with more frontlines in Battlefield 1 Premium Pass containing:

·         4 upcoming digital expansion packs, including:

o    Two-week early access to each expansion pack

o    Play as new armies including France in Battlefield 1 They Shall Not Pass, and the Russian Empire in an upcoming expansion pack

o    16 new multiplayer maps

o    New Operations and game modes for more ways to play

o    New Elite classes

o    20 new weapons

o    New vehicles

·         14 Battlefield 1 Battlepacks containing stand-out weapon skins, delivered monthly from November 2016

·         14 unique dog tags distributed over the course of the Battlefield 1 Premium Pass period

Check www.battlefield.com/games/battlefield-1/premium often for details and release dates for each expansion pack.

Experience the dawn of all-out war and discover a new world of war on an unmatched epic scale in Battlefield 1, full of a variety of new gameplay opportunities for the players. DICE has set out to build the most immersive and dynamic Battlefield game ever, continuing to improve their dynamic multiplayer sandbox through ever-changing environments with intuitive destruction and dynamic weather.

Operations introduces a completely new way to play multiplayer. In Battlefield 1 you will play a series of interconnected battles across multiple fronts. Play a sequence of battles where your actions have consequences beyond a single match, as you try to conquer territory or push back your attackers.

Battlefield 1 launches on October 21, 2016 worldwide on Xbox One, Origin for PC and PlayStation®4. Players who pre-order the Early Enlister Deluxe Edition can start playing on October 18**.

EA Access*** and Origin Access*** members can try Battlefield 1 before it’s released for a limited time as part of a Play First Trial startingOctober 13, on Xbox One and PC respectively. EA Access members receive a 10 percent discount when they purchase a digital version of the game on Xbox Live, and Origin Access members get a 10 percent discount when they purchase the game through Origin.

For more information on Battlefield 1, please visit www.battlefield.com or join the conversation on Facebook, YouTube, and Twitter®. Press assets for Battlefield are available at http://info.ea.com.

*Battlefield 1 on applicable platform (sold separately) required. Early access only available for any expansion pack not yet released. Checkwww.battlefield.com/games/battlefield-1/premium often for details and release dates for each expansion pack.

**Conditions and restrictions apply. See www.battlefield.com/disclaimers for details.

***Conditions, limitations and exclusions apply. See http://www.ea.com/eaaccess and http://www.origin.com/store/origin-access for details.