expansion into Taiwan
and Hong Kong
SINGAPORE – 29 November 2016 – AdAsia
Holdings, an advertising technology company and creator of the AdAsia Digital
Platform, has announced today the launch of its office in Taipei, Taiwan.
After successful entries into Southeast Asian
markets, the Singapore-headquartered company now looks to expand into Greater
“Taiwan will be our entry point into the Greater
China market, providing us with an initial base to clients in the region,” said
Kosuke Sogo, CEO and co-founder, AdAsia Holdings.
Through the Taiwan office, clients in Greater
China can now have access to the AdAsia Digital Platform, an easy-to-use
integrated tool for display, mobile and video programmatic buying across
multiple ad exchanges, the AdAsia Ad Network and AdAsia Video Network.
In addition, the AdAsia Digital Platform also
integrates CastingAsia, an influencer marketing platform, and AdAsia Video
Production. This allows clients to manage, monitor and track multiple marketing
efforts through a single platform.
“We are taking a unique approach to the Greater China
market, tailoring our solutions to marketers, advertisers, publishers and
influencers according to their local needs. We’re also looking to partner up
with local players and Taiwan provides us with a perfect starting point,” said
AdAsia has appointed Masahiro Goto as Country
Manager of Taiwan. Masahiro joins from financial technology company, Uzabase
Asia Pacific. Prior to that, he was an M&A specialist in the technology,
media and telecommunications sector.
“There has been an increasing amount of interest
in the Greater China region by existing and new clients, and we are building an
experienced local team for our entry into this market,” said Goto.
“We are pleased to welcome Masahiro, who has
shown an astute eye for business opportunities and a strong knowledge of
advertising and marketing trends in Taiwan and the region. We’re confident that
Masahiro can lead our initial efforts into Greater China” said Kosuke Sogo.
AdAsia’s office in Taipei, Taiwan, is located at
C1, 27 Floor, Taipei 101 Tower, No. 7, Sec. 5, Xinyi Road, Xinyi District.