AdAsia Holdings launches Moments
Curated video site to increase company’s video offerings
SINGAPORE – 14 December 2016 – AdAsia Holdings, an advertising technology company and creator of the AdAsia Digital Platform, is today launching Moments, a video site containing original and curated lifestyle content, in Thailand.
Moments
comprises of originally produced content within the categories of
fashion, food, travel, beauty and entertainment. As an extension of the
offerings by CastingAsia, Moments will also include content generated by
influencers within the CastingAsia database.
At present, the
site is available in the Thai language. The company is looking to launch
a localized version of Moments in each country, with a version for
Vietnam next on the agenda.
Kosuke Sogo, CEO and co-founder of
AdAsia Holdings said: “Our vision for Moments is to turn it into a go-to
source for lifestyle videos in Asia, and to provide marketers and
advertisers with an additional platform to engage with their audiences.
Localization is important to our strategy, which is why the content is
curated by a team of locals for locals.”
Brands can place their
videos and provide additional images and information within the
description, with the layout similar to an article.
“As a value
add to clients, those running video advertisements on the AdAsia Video
Network can choose to place their videos on Moments for free, extending
the reach of their video ads,” said Sogo.
Apart from
traditional video formats, Moments will also include drone and
360-degree videos, providing the latest video experiences to users.
