Holdings launches in-feed native ads
formats to grow native advertisement arsenal
SINGAPORE – 16 February 2017 – AdAsia
Holdings, an advertising technology company and creator of the AdAsia Digital
Platform, has today launched in-feed native ad formats for both desktop and
Available through the AdAsia Ad Network, these
native content ad units are added to AdAsia’s growing native advertising
offerings including out-stream video and Parallax.
Marketers can also track these efforts alongside
display and video advertising, and social media marketing activities through a
single, transparent reporting dashboard, available through the AdAsia Digital
Kosuke Sogo, CEO and co-founder of AdAsia
Holdings said: “Enabling
businesses and marketers across Asia to easily leverage on modern marketing
means we have to provide the best ways for them to reach their desired
“We are working with our publishers in the
AdAsia Ad Network to roll-out our native ad formats across all our markets.
Native advertising coupled with the ability to purchase programmatically
creates a more relevant and less disruptive advertising experience for users,”
said Otohiko Kozutsumi, COO and co-founder of AdAsia Holdings.
“We are looking to raise not only the standard
of marketing but also the standard of online properties where the ads are
shown. That is why we’ve moved into emerging markets like Phnom Penh and Hanoi,
enabling them from an early stage,” said Sogo.
Publishers and media owners can customize the
styling of their in-feed native ad units, including the addition of images and
logos, for greater blending into their online properties.