Cebu Pacific Boosts Web Performance and Online Experience with Limelight’s Content Delivery Network
Philippines airline provides a fast, secure, and reliable website booking experience while keeping up with increased website traffic demand
SINGAPORE, March 9, 2017 – Limelight Networks, Inc. (Nasdaq: LLNW), a global leader in digital content delivery, today announced that Cebu Pacific (PSE:CEB), the largest low-cost airline in the Philippines, is using the Limelight Content Delivery Network (CDN) to provide a flawless online booking experience for customers across the globe.
Cebu Pacific pioneered the “low fare, great value” strategy in the local aviation industry by offering reliable scheduled air travel services to passengers who are willing to forego the extras for fares. Since 1996, the airline has flown more than 140 million passengers across 37 domestic and 29 international destinations, spanning Asia, Australia, U.S. and the Middle East. CEB’s vision is to be the most successful low-cost airline in the world with a commitment to excellence and innovation in everything they do.
With 60 percent to 80 percent of its passengers booking tickets online, CEB needs its website booking experience to be fast, secure, reliable and able to keep up with increased traffic as the business grows globally. Limelight’s CDN is improving the average web response time in East Asia performance by 44 percent and global delivery performance by 61 percent. Online booking is now faster and more reliable, which has significantly reduced customer complaints.
“Since the vast majority of our customers book their tickets online, any problem with accessibility of our booking site would affect the customer experience. CEB aims to provide quality and innovative service, and worthwhile travel experiences to our passengers. We’re continuously looking for ways to increase our website performance, and we can achieve this by partnering with Limelight Networks,” said Atty. JR Mantaring, Vice President for Corporate Affairs at CEB.
A complete case study is available here with additional details.