HP Accelerates Digital Printing Transformation
in Thailand
Empowers local brands, customers and partners
with new ways to expand and grow their businesses
News highlights:
•
Showcases new HP Indigo digital presses and new
HP Latex printers
•
Announces new HP Indigo customer adoptions
including the first two HP Indigo 20000 digital press installation in Thailand
•
Announces Thailand customer as the first HP
Latex 3600 installation in Southeast Asia
•
Showcases HP Indigo ElectroInk Fluorescent Pink
and ElectroInk Premium White
Singapore, September 21, 2017 — HP Inc., the global leader of digital
printing, today announced at Pack Print International
2017, strong adoption of its solutions alongside new innovations to transform
the Thai printing industry.
The
first two HP Indigo 20000 Digital Press units have been installed in
Southeast Asia with Thai customers, Thainam Polypack and TPBI Public, to
deliver innovative solutions for the fast-growing flexible packaging market.
The HP Indigo
commercial portfolio continues to achieve strong market acceptance and customer
adoption in Thailand with the installation of the HP Indigo 12000 by
IJ.Siam and HP Indigo 5900 by DARNSUTHA.
Sparking
the growth in sign, display and decoration business in Thailand, HP Latex
technology has been strongly embraced by Saber Beam Company Limited, adopting
the HP Latex 3600, and Dang Sticker installing the HP Latex 335 innovative
printer series.
“By developing innovative solutions to provide
better outcomes for our customers, we give them the opportunity to turn unique
and inspiring ideas into reality,” said Pavin Vorapruck, Managing Director, HP
Inc. Thailand. “HP digital printing technologies can continually reinvent
impact, enabling Print Service Provider to differentiate as well as amaze and
delight customers.”
At
Pack Print International in Thailand from September 20 to 23, HP will
demonstrate how it is helping brands and print service provider in the region
to reinvent their possibilities with creative applications, new ways to grow
their businesses and innovative sustainability solutions.
“With HP digital printing solutions, we are able
to answer to our customer’s creativity needs and requirement for their
packaging,” said Khun Wattana Krisnavarin, Deputy Managing Director, Thai Nam
Polypack. “We are proud to play an important role in our customer’s development
and growth.”
“HP digital printing solutions delivers speed
for short run production and packaging in small numbers,” said Mr.Saksit
Borrisuttanakul, Chief Operating Officer – VA, TPBI Public Company Limited, an
industry leader of soft packaging. “HP provides technology that helps create
more print service providers in Thai market.”
HP will
showcase its latest industry-leading technology including:
•
HP
Indigo WS6800 Digital Press - The leading narrow-web printing solution for high-volume labels and
packaging production, adopted by the world's leading brands to create
innovative and impactful campaigns.
•
HP
Indigo 5900 Digital Press - Expands possibilities with thicker substrates,
a state-of-the-art digital front end, special inks, and a new priming
technology.
•
HP
Latex 315 Print & Cut solution - A dual-device solution for simultaneous printing and cutting in a
single workflow, delivering 50 percent time savings
•
HP
Latex 3600 - Supports
higher volume printing and an improved monthly duty cycle
•
HP DesignJet Z5600 and HP DesignJet D5800 -
Produces high quality photos, POP signs, roll-up banners, indoor signs in vivid
colours.
At the HP
booth, visitors will also experience creative and new applications for the
first time in Thailand, including:
•
New HP
Indigo ElectroInks Fluorescent Pink, which have the ability to glow
under UV light. Also on display is the recently released HP Indigo ElectroInk
Premium White, which provides the widest range of opacity levels up to silk screen
standards in a single print process. HP Indigo technology allows converters to
meet strict brand standards with perfect colour matching.
•
HP will inspire visitors to the booth by
exhibiting creative applications, including customization opportunities, from
bespoke wall or window coverings for the interior décor segment with HP
Latex. Unlock additional revenue streams with a range of applications
ranging from backlit printing materials including paper, film, plypropylene and
textiles to digital traffic signage production printed in collaboration with 3M
reflective sheets.
•
Learn more about workflow solutions such as the
cloud-based HP PrintOS for optimizing business operations, and HP SmartStream
Mosaic 3.0, the variable data technology.
•
Additional highlights include an interactive
show and samples from Thai customers.
HP Indigo digital presses are
designed with the environment in mind, taking into account the full product
lifecycle, supply chain, and end of life, including reducing waste and power consumption
per printed page. Through personalization, brands reduce mass production of
prints, resulting in less wastage. For Latex, the solution is 100% water based,
therefore lesser carbon footprint and is child friendly.
About HP Inc.
HP Inc.
creates technology that makes life better for everyone, everywhere. Through our
portfolio of printers, PCs, mobile devices, solutions and services, we engineer
experiences that amaze. More information about HP Inc. is available at http://www.hp.com.
© 2017 Hewlett-Packard
Development Company, L.P. The information contained herein is subject to change
without notice. The only warranties for HP Inc. products and services are set
forth in the express warranty statements accompanying such products and
services. Nothing herein should be construed as constituting an additional
warranty. HP Inc. shall not be liable for technical or editorial errors or
omissions contained herein.
For the LATEST tech updates,
FOLLOW us on our Twitter
LIKE us on our FaceBook
SUBSCRIBE to us on our YouTube Channel!
