Power Up the ULTRA Experience with Sony’s EXTRA BASS™

(SINGAPORE, 30 May 2018) – Sony Electronics is set to electrify the crowds again as it returns for its third year as the official wireless speaker, headphone and home audio system partner for three ULTRA Worldwide festivals across the Asia Pacific market – Singapore, Taiwan. As the Live Stream Partner for ULTRA Singapore, Sony Electronics is also set to bring an immersive club experience live to ultranauts partying it up at home. Fans can look forward to an incredible lineup of exciting promotional activities leading up to the highly anticipated festival.

After two wildly successful runs, the third instalment of ULTRA Singapore will once again take place at the Ultra Park next to the Marina Bay Sands hotel on June 15 and 16. ULTRA

Worldwide hosts the world’s premier electronic music festival, featuring the globe’s most iconic DJs, producers and live acts that have mesmerized audiences year after year with their awe-inspiring sets. At the Sony booth, attendees can personally discover what creates the iconic rhythmic and powerful bass beats of the EXTRA BASS™ range.

“Pioneering audio innovation, Sony Electronics is committed to engineering the perfect sound experience for music fans,” said Mr. Yukihiro Kitajima, General Manager, Video &

Sound Division, Consumer Business Group, Sony Electronics Asia Pacific. “With our EXTRA BASS series that is designed to power the electronic dance genre in ULTRA Singapore, we aim to deliver an immersive music experience to our consumers and dance music fans alike.”

To celebrate the countdown to ULTRA, several in-store activities and promotions were rolled out in various countries in the region since the beginning of April this year. With every purchase of selected Sony EXTRA BASS™ products, consumers stand a chance to win free tickets to ULTRA Singapore events. Promotional activities are still on-going for the following countries:

From 17 May to 10 June, there will be a giveaway promotion where customers are entitled to 1 General Admission ticket to ULTRA Singapore held on June 15 and 16 with a minimum spending of $300 on any EXTRA BASS™ products. The tickets will be given out on a first come first serve basis.

ULTRA Singapore partygoers will be invited to try out Sony’s latest audio products and the EXTRA BASS™ range at the Sony booth, designed to enhance the listening experience with deep bass notes for today’s most popular music genres. These include the:                             

• SRS-XB41, SRS-XB31 and SRS-XB21 – Portable Wireless BLUETOOTH® Speakers built with LIVE SOUND technology, Party Booster sound effects and flashing lights, designed to pump up any party.

• WF-SP700N – The World’s First[i] truly wireless Noise Cancelling headphones with splash-proof design that lets you enjoy undisturbed sound wherever you are.

• WI-SP600N – Wireless sports headphones with Noise Cancelling technology and Ambient Sound Mode to get the most out of every workout.

• GTK-XB90 – High Power Portable Audio System with BLUETOOTH® Technology creates an EDM party anywhere with EXTRA BASS™ beats. Infinity Mirror lighting complete the festival atmosphere, and the rechargeable battery lets you play music even without mains power.

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Sony Electronics (Singapore) was established on 1 October 1999 with business activities comprising sales and marketing, and information systems. As part of Sony Electronics (Singapore), Sony South East Asia is responsible for the marketing and sales of consumer products in Singapore, as well as for business and professional products in Singapore and other countries in the South East Asia region. It also handles export business for consumer products from Singapore to various parts of Asia. Since establishing our presence in Singapore in 1973, we have grown steadily over the years to become a leader in the consumer electronics market. For more information on Sony’s products and services in Singapore, please visit http://www.sony.com.sg/.

ULTRA WORLDWIDE™ IS THE GLOBAL EDITION OF THE WORLD’S PREMIER ELECTRONIC MUSIC EVENT, ULTRA MUSIC FESTIVAL®.

The ULTRA brand in relation to live events was founded in 1997 in Miami by Executive Producer, President & CEO, Russell Faibisch, who began by producing electronic music events which led to the inaugural Ultra Music Festival® in 1999 on the sands of Miami Beach.

The internationally renowned festival, which has taken place every March since its inception, celebrated its twentieth anniversary on March 23-25, 2018 by bringing over 165,000 music enthusiasts to the sold out waterfront event in the heart of the City of Miami. Ultra Music Festival®, recently voted the world’s #1 Festival by DJ Mag for the second consecutive year, returns to Bayfront Park for its 21st annual edition on March 29-31, 2019.

Choosing to follow a unique and creative vision and a wholly organic growth focused on its true love for music, artists and fans alike, the ULTRA and ULTRA Worldwide™ brands represent not only the world’s biggest and most successful remaining INDEPENDENT electronic music festival brand, but also the most international festival brand in the world. Event organizers continue to transport the unrivaled experience from the Miami flagship festival to an ever-growing number of destinations and Ultranauts all over the globe.

Over the past twenty years, thousands of the world’s most iconic DJs, producers and live acts have mesmerized audiences with awe-inspiring sets at ULTRA festivals in ARGENTINA, BALI, BRASIL, CHILE, CHINA, CROATIA, IBIZA, JAPAN, KOREA, MEXICO, SINGAPORE, SOUTH AFRICA and of course MIAMI, as well as ROAD TO ULTRA® events in AUSTRALIA, BOLIVIA, CHILE, COLOMBIA, HONG KONG, INDIA, KOREA, MACAU, PARAGUAY, PERU, THE PHILIPPINES, PUERTO RICO, SINGAPORE, TAIWAN,

THAILAND and the USA. Each new global edition has been founded on the same successful recipe that has been perfected over twenty years in Miami, combining the most diverse electronic talent with the most technologically advanced, large-scale festival productions in the world.

The ULTRA brands have pioneered the live stream experience with ‘ULTRA LIVE’ (with over 650 million live stream and recorded set views from Ultra Music Festival Miami since 2013) and the audio broadcasting platform ‘UMF RADIO’ (syndicated to FM Radio in over 62 countries and reaching more than 22 million listeners weekly). Also UMF FILMS’ collaboration with FINAL KID has seen some of the most visually breath-taking festival aftermovies in the music space, including a feature-length documentary exploring the explosion of dance music, entitled CAN U FEEL IT™, which was premiered on the red carpet at the Klipsch Amphitheater in Miami in 2012 and was exhibited in over 500 theaters across the Unites States.

2016 and 2017 saw the ULTRA and ULTRA WORLDWIDE™ brands continue to push the boundaries even further, bringing an unparalleled combination of cutting edge productions

and the world’s best electronic acts back to previous strongholds and new frontiers across the globe. With the SOLD-OUT edition of ULTRA Brasil®, ULTRA Singapore™ having become a full scale two-day festival, RESISTANCE’s debut standalone South America Tour, and the debut of ROAD TO ULTRA®’s Hong Kong, 2016 was one of the brand’s most successful years to date.  A RESISTANCE summer residency began at Privilege Ibiza in 2017, while ULTRA China debuted in Shanghai on September 9-10, 2017. Also in 2017, two ROAD TO ULTRA® events took place in New Delhi and India.

ULTRA® revealed further expansion into México October 6-7, 2017, Melbourne for Road to ULTRA Australia February 24, 2018, and in 2019, as well as ULTRA Beijing for June 16 and 17 of 2018. In March 2018, the brand also announced its acquisition of Miami's Winter Music Conference. The ULTRA brand will be present in at least TWENTY-FOUR COUNTRIES across SIX CONTINENTS worldwide by the end of 2018.

 [i] As of 8 January 2018, according to research by Sony Corporation, in truly wireless headphones with IPX4 rating or higher for WF-SP700N.