LG RELEASES INNOVATIVE 15.6-INCH LAPTOP WEIGHING LESS THAN 1KG

LG RELEASES INNOVATIVE 15.6-INCH LAPTOP

WEIGHING LESS THAN 1KG

 LG gram is Designed to be Thin and Lightweight Without Sacrificing Performance

SINGAPORE, June 29, 2016 — LG Electronics (LG) today showcased its brand-new 15.6-inch LG gram laptop at the LG IT Media Launch. Surprisingly lightweight, the 15Z960 boasts a large screen and is capable of superb performance. The highly portable LG gram is an ideal choice for working professionals as well as students who are constantly on the go. It will be available from mid-August at major retail outlets.

Despite increasing the screen size, LG has managed to maintain the weight of the model equivalent to its predecessors. This design feat was made possible by implementing the company’s latest weight-shedding technologies such as the optimum PCB design and high-density batteries. The design team also shed weight through creative design updates, such as minimizing the bezel size. These innovative endeavors made it possible to mount a 15-inch screen into a laptop body that is similar in size to 14-inch laptops. The body is also made from magnesium alloys, materials widely used in manufacturing racecars or spacecraft. These materials were chosen for their lightweight and durable qualities. LG gram also has seven hours of battery life, giving on-the-go professionals mobility freedom and an ease of mind.

Another hallmark of the 15Z960 is its powerful performance. It uses the advanced sixth-generation Intel Core i5 or i7 and the screen supports a Full HD resolution (1920 x 1080) IPS display. All of these come together to create a compact, lightweight, high-performance laptop that can really boost any user’s productivity.

LG gram provides comfortable usability; it is able to connect with a variety of other devices through multiple ports, including the new USB-C port. The multifunctional USB-C port can be used to transfer content to exterior screens and users can use this port to quickly charge the laptop or a mobile phone. USB-C simplifies the user experience, allowing users to do everything with just one cable.

It also comes packed with features to provide more comfort and convenience. The gram’s keyboard provides ergonomically curved letter and number keys ensuring user comfort. Meanwhile, the Hi-Fi Audio system minimizes sound loss when using headphones. With the instant booting feature, starting up is as simple as just opening the laptop. The 15Z960 also has an advanced Reader Mode software, which allows customized optimal screen conditions for reading (Reader Mode) or watching movies (Movie Mode). These features make the 15Z960 speedy, convenient and perfect for use in multiple locations.

Recognised for its stunning design and capabilities, the LG gram has won several awards including the 2016 CES Innovation Award in January 2016 and other prestigious design awards like the iF Gold Award and the Reddot Award.

“We are proud that we were able to make the LG gram so lightweight without compromising its performance,” said Brian Yi, Product Director at LG’s Home Entertainment Department. “The LG gram is a highly productive laptop that incorporates both our innovative technology and our drive to improve, and we will continue to innovate to make even greater products to meet the needs of our consumers.”

For more information: http://www.lg.com/sg/laptops

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