Gionee recently unveiled Nigerian music sensation, Deborah Oluseyi Joshua, also known as Seyi Shay as its brand ambassador in Nigeria. Seyi Shay will be the face of Gionee for its promotion campaigns and endorse Gionee’s upcoming products in Nigeria.
As a popular Nigeria-based English singer-songwriter, recording artist, performer, and record producer, Seyi Shay enjoy huge followership among the nation’s youths. With her songs, she has won multiple awards and various nominations. In addition, she has performed in some of the finest A-list events in Nigeria and across Africa.
Seyi Shay is very exciting to be a part of the brand. She expressed that her stage energy and power encompass Gionee’s brand essence. Moreover, she hope to deliver this spirit to more people in Nigeria.
Indeed, in this market, Gionee always demonstrates an energetic and youthful motivation to the consumers. In addition to super battery, Gionee also puts great efforts on developing selfie features and aesthetic design.
Base on its insights into the local market, Gionee is able to bond the relationship with local consumers. Sign up Seyi Shay, the “inspiration to millions of Nigerians” as ambassador, Gionee is definitely deepen its affinity with the nation’s youth, and demonstrates its belief on making smiles and offering top-level products to Nigerian consumers.
Habeeb Somoye, the marketing Director of Gionee Nigeria, said, “We needed an ambassador to localize the brand. To tell it around the world that Gionee is in Nigeria to stay.” Having entered the Nigerian market in 2011, Gionee currently has nine models of its product that appeal to different segments of the market, and ranks second among the Chinese smartphone brands in Nigeria. Putting the local demands as the first priority, Gionee will continue to go deeper in the market and offer ultimate user experience to the local consumers.