Samsung Electronics Co., Ltd today unveiled the latest Galaxy S21 series and the Galaxy Buds Pro during the livestreamed Galaxy Unpacked 2021.
Samsung Galaxy S21 Series
Featuring the Galaxy S21 5G, Galaxy S21+ 5G and Galaxy S21 Ultra 5G, the latest flagship devices debut a head-turning, iconic design; an epic pro-grade camera for users of any skill level and the most advanced processor ever in a Galaxy device to empower users to make their every day epic.
Pre-order for the Galaxy S21 series is now available at selected online stores, including:
- Samsung Online Store
- Selected Consumer Electronics & IT Stores online stores
- Samsung Official Store in Lazada and Shopee
- KrisShop Online Store
Pre-order for the Galaxy S21 series at telecommunication operators will commence from 15 January 2021, 10am.
Samsung Galaxy Buds Pro
Samsung’s next-generation earbuds, the Galaxy Buds Pro, features immersive sound, superior call quality, intelligent ANC and enhanced connectivity across your devices – all packed into a modern and sleek design. The Galaxy Buds Pro is built to help users get the most out of their work, entertainment, and everything in between.
Pre-order for the Galaxy Buds Pro will commence from 15 January 2021, Friday. Consumers can pre-order their Galaxy Buds Pro through major consumer electronics & IT stores, Samsung Online Store, Samsung Experience Stores and Samsung Official Store in Lazada and Shopee, and KrisShop.
Samsung Galaxy S21 Series 5G
Pre-Order Information
Pre-order for the Galaxy S21 5G (256GB[1]), Galaxy S21+ 5G (256GB1) and Galaxy S21 Ultra 5G (256GB/512GB1) will commence from 14 January 2021, Thursday, 11pm at selected online stores.
Consumers can place their pre-order for the all-new devices, at the following:
- Samsung Online Store
- Selected Consumer Electronics & IT Stores online stores
- Samsung Official Store in Lazada and Shopee
- KrisShop Online Store
Pre-Order at Telecommunication Operators
Pre-order for the Galaxy S21 5G, Galaxy S21+ 5G and Galaxy S21 Ultra 5G will commence on from 15 January 2021, Friday, 10am. Consumers can visit the following URLs for more information on pre-order[2] for the Galaxy S21 series:
- M1: http://www.m1.com.sg/galaxys21
- Singtel: http://www.singtel.com/galaxys21
- StarHub: http://www.starhub.com/galaxys21
Consumers who pre-order their Galaxy S21 devices from telecommunication operators will be entitled to the following complimentary pre-order exclusives[3] upon successful payment for and collection or delivery of their pre-order:
- Galaxy S21 5G: Galaxy Buds Live (Black) and Galaxy SmartTag (Black) worth $336 in total
- Galaxy S21+ 5G and Galaxy S21 Ultra 5G: Galaxy Tab A7 10.4 (64GB) Wi-Fi© in Dark Gray worth $448
With the Galaxy SmartTag locator, consumers can keep track of everything that matters – keys, bag, pet or anything you want to keep tabs on.
Pre-Order at Samsung Online Store / Samsung Experience Stores
Consumers can also pre-order their Galaxy S21 5G, Galaxy S21+ 5G and Galaxy S21 Ultra 5G without contract via the Samsung Online Store (http://www.samsung.com/sg/smartphones/galaxy-s21-5g/buy/) or by visiting the following Samsung Experience Stores during their opening hours:
- Central: 313@Somerset #B2-24/25/26 Tel: 6836 1809, Bugis Junction #01-63/63A Tel: 6338 7911, Chinatown Point #01-48 Tel: 6222 7911, VivoCity #02-28/29 Tel: 6376 9150
- East: Bedok Mall #B1-07 Tel: 6844 9310, Tampines Mall #02-29 Tel: 6782 9575
- North: Causeway Point #01-01 Tel: 6891 1011, NEX #04-42 Tel: 6636 7392
- West: Jurong Point #B1-09/10/11 Tel: 6791 2272, Westgate #01-01 Tel: 6369 9175
Consumers who pre-order their Galaxy S21 devices from Samsung Online Store or Samsung Experience Stores will be entitled to the following complimentary pre-order exclusives3 upon successful payment for and collection or delivery of their pre-order:
- Galaxy S21 5G and Galaxy S21+ 5G: Galaxy Buds Live (Black), Galaxy SmartTag (Black) worth $336 in total and 1-year Samsung Care+ worth $100
- S21 Ultra 5G: Galaxy Buds Pro (Silver), Galaxy SmartTag (Black) worth $356 in total and 12-months Samsung Care+ worth $100
Pre-order at Selected Consumer Electronics & IT Stores, Takashimaya Department Store, Samsung Official Store in Lazada and Shopee
Pre-order for the Galaxy S21 5G, Galaxy S21+ 5G and Galaxy S21 Ultra 5G will also be available in-store at Takashimaya Department Store and online at the respective websites of selected consumer electronics & IT stores (Best Denki, Challenger-Hachi, Courts, Gain City, Harvey Norman and KrisShop) and Samsung Official Store in Lazada and Shopee.
More information is available at the following URLs:
- Best Denki: www.bestdenki.com.sg/galaxys21
- Challenger-Hachi: www.hachi.tech/galaxys21
- Courts: www.courts.com.sg/galaxys21
- Gain City: www.gaincity.com/galaxys21
- Harvey Norman: www.harveynorman.com.sg/galaxys21
- KrisShop: www.krisshop.com/galaxys21
- Samsung Official Store (Lazada): www.lazada.sg/galaxys21
- Samsung Official Store (Shopee): www.shopee.sg/galaxys21
Pre-order consumers will be entitled to the following complimentary pre-order exclusives3 upon successful payment for and collection or delivery of their pre-order:
- Galaxy S21 5G and Galaxy S21+ 5G: Galaxy Buds Live (Black) and Galaxy SmartTag (Black) worth $336 in total
- S21 Ultra 5G: Galaxy Buds Pro (Silver) and Galaxy SmartTag (Black) worth $356 in total
Consumers who have successfully pre-ordered their Galaxy S21 5G, Galaxy S21+ 5G and S21 Ultra 5G from any of the above locations will be able to collect or receive their devices from 22 January 2021, Friday.
Local Pricing and Availability for Samsung Galaxy S21 Series
The Galaxy S21 5G, S21+ 5G and S21 Ultra 5G will be available in Singapore from 29 January 2021, Friday, at local telecommunication operators (M1, Singtel and StarHub), major consumer electronics & IT stores, selected authorised mobile retailers, Samsung Online Store, Samsung Experience Stores, Samsung Official Store in Lazada and Shopee, Amazon.sg, KrisShop, Zalora and Takashimaya Departmental Store.
The respective recommended retail prices for the devices are as follows:
| Model | Screen Size[4] | Colour | Built-in Memory1 | RRP (including GST) |
| Galaxy S21 5G | 6.2” | Phantom Gray, Phantom Pink, Phantom Violet, Phantom White | 256GB | $1,248 |
| Galaxy S21+ 5G | 6.7” | Phantom Black, Phantom Silver, Phantom Violet | 256GB | $1,498 |
| Galaxy S21 Ultra 5G | 6.8” | Phantom Black, Phantom Silver | 256GB | $1,798 |
| 512GB | $1,998 |
The following Galaxy S21 5G, S21+ 5G and S21 Ultra 5G accessories will also be available to complement the devices:
| Accessory | Device Model | Colour | RRP (including GST) |
| Clear View Cover with S Pen | Galaxy S21 Ultra 5G | Black | $108 |
| Silicone Cover with S Pen | Galaxy S21 Ultra 5G | Black | $88 |
| Smart LED View Cover | Galaxy S21 Ultra 5G | Black, Light Gray | $88 |
| Galaxy S21 5G, S21+ 5G | Black, Light Gray, Pink, Violet | $88 | |
| Smart Clear View Cover | Galaxy S21 Ultra 5G | Black, Light Gray | $78 |
| Galaxy S21 5G, S21+ 5G | Black, Light Gray, Pink, Violet | $78 | |
| Leather Cover | All | Black, Brown | $78 |
| Smart LED Cover | All | White, Violet | $68 |
| Kvadrat Cover | Galaxy S21+ 5G | Mint Gray, Violet | $58 |
| Protective Stand Cover | All | Black, Light Gray | $58 |
| Clear Protective Cover | All | Black, White | $58 |
| Silicone Cover | All | Black, Light Gray, Pink, Violet | $48 |
| Clear Standing Cover | All | Transparent | $48 |
| Clear Cover | All | Transparent | $35 |
| Galaxy S21 Ultra 5G S Pen | Galaxy S21 Ultra 5G | Black | $58 |
| Galaxy SmartTag* |
|
Black | $48 |
* Galaxy SmartTag will be available from 29 January 2021, Friday exclusively through the Samsung Online Store.
Purchase with Purchase
Enjoy additional discounts when you purchase any Galaxy S21 smartphone along with selected tablet, wearables, and accessories.
Promotion period from 14 January to 28 February 2021, and is available via Samsung Online Store, Samsung Experience Store and Samsung Official Store on Lazada and Shopee.
| Purchase a Galaxy S21 smartphone with: | Prevailing Promotion in Respective Channels | Additional Discount |
| Galaxy Tab S7+ 5G | Receive free Galaxy Buds and Book Cover (worth $396) | $100.00 |
| Galaxy Tab S7 | Receive free Galaxy Buds and Book Cover (worth $386) | $100.00 |
| Galaxy S21 Accessories (cases, wireless chargers and cables) | N/A | 20% off accessories |
| Galaxy Watch Active2 | N/A | $70.00 |
| Galaxy Watch3 | N/A | $70.00 |
| Galaxy Buds Live | N/A | $70.00 |
| Galaxy Buds Pro (promotion only available from 29 January 2021) | Free casing worth $28 | $70.00 |
Total Peace of Mind with Samsung Care+ Coverage
Experience total peace of mind and get the most from the new Galaxy S21 smartphones with Samsung Care+. The Samsung Care+ offers consumers with a worry-free total care service, with additional $100 overtrade[5], 24/7 dedicated remote support via the Samsung Hotline and Live Chat, 50% savings on out-of-warranty repairs[6], Extended Warranty[7] and more.
Consumers who purchase the Galaxy S21 5G, S21+ 5G and S21 Ultra 5G through Samsung Online Store and Samsung Experience Stores will receive complimentary 1-year Samsung Care+ (worth $100).
Consumers who purchase the Galaxy S21 5G, S21+ 5G and S21 Ultra 5G from other authorised channels can purchase the Samsung Care+ Pack within 14-day from device activation date at the Samsung Care+ Online Store, Samsung Experience Stores or authorised Samsung Customer Service Centres.
Consumers can visit https://www.samsung.com/sg/offer/samsung-care-plus/ to learn more about Samsung Care+.
Trade Up: Easy Trade-in with Great Value
The Samsung Trade Up Programme[8] makes it easier for consumers to own the Galaxy S21 Series. Consumers who purchase the Galaxy S21 series can trade-in their old eligible device[9] at Samsung Experience Stores and online, to receive an additional $100 trade-in value[10] on top of the regular trade-in amount.
Consumers who wish to trade-in their old eligible devices can do so online from 22 January 2021 to 28 January 2021, or by visiting selected Samsung Experience Stores[11] from 29 January 2021, Friday.
Consumers can visit https://www.samsung.com/sg/tradeup/
